The digital age is characterised by the rise of internet, instant communication technologies, innovative software, and creative expression. While it has now become easier for any creative mind to showcase his/ her intellectual property to global audience than never before, it has also made it challenging for them to protect it. With any content being just a click away, misusers of technology find new ways to exploit someone’s intellectual property without facing legal consequences. The rampant posting of content on social media has made it extremely challenging to track incidents of copyright infringement. Avant-garde technologies like GenAI challenge the existing copyright laws, making it crucial for urgent analysis and amendments in current copyright laws. Keywords: Intellectual Property Rights, Copyright, GenAI, Artificial Intelligence, Copyright Act 1957, Piracy.